a Clear Pathway 
To Sustainable Performance

Cognitive Athlete helps senior business leaders optimise their output in high-pressure environments and build healthy, balanced routines. Get targeted performance coaching that helps you take back control of your professional and personal life – all while becoming a better leader in the process

  • Combat stress and mental fatigue.
  • Sustain performance and improve recovery.
  • Build resilience and enhance your capacity to lead.
coaching hours
senior leaders supported
industries experienced
Enhanced recovery enabling sustainable performance
Improved mental resilience and stress tolerance
Increase energy and leadership
A cognitive athlete is a senior business leader that primarily draws upon the brain to perform



are feeling burned out


 are unable to unplug from work


 have their inbox open in the background


84% of people have their inbox open in the background

You, as a high-performance leader you are not a machine. You are a complex human that is designed to reach your full potential. But do you feel frustrated as a leader not to be able to reach that potential?
If you answer "yes!" to any of the questions below Cognitive Athlete is here to support you.

Do you feel a lack of control?

There is a lack of control in leaders days and weeks, preventing them from sustaining high-performance.

Do you want to spend more time with loved ones?

There is a feeling of guilt about not being able to spend time with their loved ones.

Do you as a leader feel alone?

As a leader, it can be tough to discuss problems and struggles with the people around you.

Do you feel that you are always reacting to others problems?

There is a need to react to the problems of others and an inability to tackle their challenges.

Do you struggle to concentrate and be engaged?

It becomes very difficult to have 100% engagement on tasks that shift the needle in performance.

Do you wonder if you are achieving your goals and outcomes?

Most leaders have a sense that they have not achieved their goals at the end of the day.

The mission

Having worked with leading CEO’s and senior business leaders, we can see that they want to improve themselves and the people around them. But this becomes impossible due to the rapidly-changing world and ever-changing business landscape.

They feel that a lack of control in their lives causes increased stress, mental fatigue, health issues and poor relationships with loved ones around them.

The cognitive athlete mission is to enable business leaders to regain performance and take back control, sustain performance and thrive in their unique situation.

How We Work
Business is an endurance event, and you need to be a cognitive athlete to become and remain successful.

Remember, everyone can work hard; the difference-maker just knows what to work hard on.

performance camps

Working hard and longer is not the answer, and if we do not change this, then things can snowball and lead to:

The Plan
Every performance & support plan is bespoke to individuals or teams. We understand that everyone is different and requires unique support. We have developed a process to ensure that a successful outcome.

Step 1


This first step is to see if we can work together. Coaching is a relationship. Both sides need to understand the committee to achieve desired outcomes.

Step 2


Following the call, you will recieve a coaching performance proposal outline the structure and the agreement.

Step 3

Process and Outcome

The coaching starts, and we work together to create a pathway to sustainable performance.

Contact us today
Book a 30 minutes strategy discussion call.
Nicolas Fleury
Former Secretary-General at ISO | Special Advisor at ISO

Lee has been my performance coach for more than two years, guiding me and accompanying me through an intense personal transformation experience. Together we elaborated the best strategies in terms of sleep, nutrition, physical activity, mental energy and recovery. With his coaching I could break my own limits, reach new levels of performance, on both personal and professional perspectives, and ultimately live a much better and happier life

Christian Kanu
Chief Executive Officer at Tokio Marine Europe

With his holistic approach Lee was able to fill all the gaps in my daily routine which were preventing me from achieving my full potential. I strongly recommend Lee to anyone willing to leave no stone unturned on the path toward a sustainable great performance.

Chris Goodchild
Managing Director and Partner at Boston Consulting Group (BCG), Managing Partner of BCG's Philadelphia Office

Working with Lee was fantastic. He gave me incredible insights into my behavior and concrete coaching to help make some meaningful behavioral changes that stick. After years of being an “on again / off again” runner, I got into a real habit, running 30+ miles per week, and provided great coaching to make that an enjoyable and sustainable life change. Would recommend Lee to anyone looking to create greater wellness in their life – especially in busy and challenging careers

Boet Brinkgreve
President Ingredients, Executive Committee Firmenich

Lee is a great performance coach. His approach is very holistic, integrating nutrition, sleep and rest beyond the specific physical exercise. Due to this his skill set, he is much more than a normal physical trainer, enabling individuals and companies to move to next level of performance. Great and smart person, very nice to work with !

Pete McKnight
Director of Coaching & Sports Science at Hintsa Performance NED/Advisor in Sports & Health Tech start-ups

Lee is an outstanding Performance Coach who has a genuine care for his client’s wellbeing and performance outcomes. He has a deep understanding of physiological, psychological, and neurological factors that underpin performance and well-being and their interaction. He has worked successfully with high calibre athletes and sports teams as well as corporate executives with demanding jobs and lifestyles and can communicate to individuals and groups alike. His experience in public speaking, group workshops, and one-to-one face-to-face and remote delivery has made his approach flexible and agile to fit with an individual’s or company’s demands in this ever-changing world.

The Explanation

As a senior business leader you want to become an inspirational leader.

You want leaders with energy, control, self-awareness and have a life that allows them to be healthy and spend time with their loved ones.

The problem is that you feel that you do not have control and that your performance is unsustainable. You are constantly having to make desiscions that could lead to success or failure in your buisness, hence, the pressure is on.
We believe that sustainable high-performance is possible if together we create high-performance habits and opitimse your life.

We understand that everyone is busy, with problems and trying to do their best.

At the cognitive athlete, we have created a simple three-step process, 

1. Book a free strategy discussion call, 

2. from there we will create a bespoke coaching proposal and finally

3. deliver together a coaching programme that develops high-performance processes and your desired outcome.


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Lee Eldridge

Performance Coach

My life’s passion is coaching people to achieve their full potential. I am the Founder and Performance Director of Cognitive Athlete, a bespoke human performance coaching group, on a mission to lead elite athletes and top business executives towards obtaining and sustaining optimal results over the long term.

Performance Coaching Resources
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