Performance coaching enabling people to adapt, be resilient and optimise their output in high-pressure environments.


coaching hours


senior leaders supported


industries experienced

Performance Coaching Testimonial

I approached Lee at Cognitive Athlete as I was struggling to maintain focus and found myself stuck in a cycle of procrastination and doubt in day to day professional life which often overspilled into family life too. I felt that often I was simply not present either at work or home.

Working with Lee has given me the tools to think with clarity and create a process based decision making strategy. The results have bought tremendous productivity in my work life and full rewarding engagement with my family.

My motivation levels are at an all-time high. I will continue working with Lee in order to continue this positive growth.

Stuart L.

You, as a high-performing executive Leader, are not a machine.
You are a complex human designed to reach your full potential.
If you answer "yes" to any of the questions below, Cognitive Athlete is here to support you.

Feel a lack of control?

Lacking control over your time will prevent you from sustaining high performance as a leader and as a dad.

Want to spend more time with loved ones?

You feel guilty about not being able to spend time with the people you care about. You can change this without sacrificing your performance.

Alone as a leader?

As a leader, it can be tough to discuss problems and struggles with the people around you.

Always reacting to other people's problems?

You feel a need to react to the problems of others but are unable to tackle their challenges.

Struggling to concentrate and be engaged?

It can be very difficult to have 100% engagement on tasks that shift the needle in performance.

Not achieving your goals and outcomes?

Most leaders have a sense that they have not achieved their goals at the end of the day.
Enhanced recovery
INCREASED mental &
stress tolerance
IMPROVED energy &
leadership Skills
Performance Coaching Testimonial

I had the pleasure of working with Lee and Cognitive Athlete as my performance coach, and I cannot recommend him and Cognitive Athlete highly enough. They provided me with invaluable support and guidance, building systems and frameworks for increased productivity and performance.

One of the things I appreciated most about Lee’s approach was his ability to help me rationalise challenges. He was able to support me in unlocking courses of action that achieve my desired results. He has a supportive and non-judgmental approach which makes it easy to communicate with him.

With Cognitive Ahtletes help, I was able to identify and focus on my priorities, leading to greater clarity and focus in both my personal and professional life. He also provided valuable tools and techniques for managing stress and maintaining a healthy work-life balance.

Aaron Dupre

Senior Recruitment Consultant



Hello, my name is Lee Eldridge.

My life’s passion is coaching people to achieve their full potential.

I am the Founder and Performance Director of Cognitive Athlete, a bespoke human performance coaching organisation.

I am on a mission to lead high performing individuals and teams to obtain and sustain optimal results over the long term.

Creating sustainable performance is not about tips, tricks and hacks. It’s about developing consistent high-performance habits that are backed by research.

Every performance and support plan is build on our framework of coaching, and is then bespoke to you as the individual.

At Cognitive Athlete, we have developed a framework and process to ensure a successful outcome.

Step 1

PERFORMANCE Test ANd Assessment

Take our 3 min performance test, to identify your individual starting point.

Step 2

Read the results

Take 5 mins to read the report sent to you. Understand where you are doing well and where you could improve.

Step 3

Book a Call

Book a 30 mins call if you want to dig deeper into your results.

Take the 3 min Performance Test
Nicolas Fleury
Former Secretary-General at ISO | Special Advisor at ISO

Lee has been my performance coach for more than two years, guiding me and accompanying me through an intense personal transformation experience. Together we elaborated the best strategies in terms of sleep, nutrition, physical activity, mental energy and recovery. With his coaching I could break my own limits, reach new levels of performance, on both personal and professional perspectives, and ultimately live a much better and happier life

Christian Kanu
Chief Executive Officer at Tokio Marine Europe

With his holistic approach Lee was able to fill all the gaps in my daily routine which were preventing me from achieving my full potential. I strongly recommend Lee to anyone willing to leave no stone unturned on the path toward a sustainable great performance.

Chris Goodchild
Managing Director and Partner at Boston Consulting Group (BCG), Managing Partner of BCG's Philadelphia Office

Working with Lee was fantastic. He gave me incredible insights into my behavior and concrete coaching to help make some meaningful behavioral changes that stick. After years of being an “on again / off again” runner, I got into a real habit, running 30+ miles per week, and provided great coaching to make that an enjoyable and sustainable life change. Would recommend Lee to anyone looking to create greater wellness in their life – especially in busy and challenging careers

Boet Brinkgreve
President Ingredients, Executive Committee Firmenich

Lee is a great performance coach. His approach is very holistic, integrating nutrition, sleep and rest beyond the specific physical exercise. Due to this his skill set, he is much more than a normal physical trainer, enabling individuals and companies to move to next level of performance. Great and smart person, very nice to work with !

Pete McKnight
Director of Coaching & Sports Science at Hintsa Performance NED/Advisor in Sports & Health Tech start-ups

Lee is an outstanding Performance Coach who has a genuine care for his client’s wellbeing and performance outcomes. He has a deep understanding of physiological, psychological, and neurological factors that underpin performance and well-being and their interaction. He has worked successfully with high calibre athletes and sports teams as well as corporate executives with demanding jobs and lifestyles and can communicate to individuals and groups alike. His experience in public speaking, group workshops, and one-to-one face-to-face and remote delivery has made his approach flexible and agile to fit with an individual’s or company’s demands in this ever-changing world.


In today’s rapidly-changing world, the desire to improve oneself and the people around us can feel impossible. Senior business leaders, in particular, are challenged to make agile decisions and navigate an ever-changing business landscape.

This is where performance coaching can make all the difference. At Cognitive Athlete, we understand the impact of a lack of control on one’s life, leading to increased stress, mental fatigue, health issues, and strained relationships.

Our mission is to help business leaders regain control, reach and sustain peak performance, and thrive in their unique situations, ultimately becoming better humans.

At Cognitive Athlete, we bring a unique perspective to performance coaching, drawing on our knowledge and experience in professional sports. We understand what it takes to perform at the highest levels, and we apply that same approach to coaching high-performers in business.

We Understand

As a senior business leader, you want to become an inspirational leader.

You face unique challenges and opportunities, and You must constantly make decisions that could lead to success or failure in your career – the pressure is on!

Whether navigating a challenging business landscape, managing a team of employees, or dealing with personal struggles, we can provide the support and guidance you need to succeed.

We work with you to understand your situation and develop a tailored plan to help you thrive. 

You want to lead with energy, control, and self-awareness and have a life that allows you to be healthy and spend time with your loved ones.

We believe that sustainable high performance is possible. Together, we create high-performance habits and optimise your life.

We understand that everyone is busy with problems and trying to do their best.

Cognitive Athlete has created a simple three-step process:

1. Book a free strategy discussion call here.

2. Bespoke coaching proposal.

3. Deliver an executive coaching programme that develops high-performance processes and your desired outcome.

Contact Us Here:

[email protected]

Performance Coaching Resources
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