Founder and Director
I am a human performance coach that enables senior business leaders to perform in the most demanding situations.

My life’s passion is coaching people to achieve their full leadership potential.

Throughout my 20-year career, I have worked with athletes and business executives in elite environments, including professional rugby and football players, world-ranked tennis players and C-Suite executives at multi-national companies. I hold an MSc in Human Performance and a BSc in Sports Science and Coaching. Check out my Linkedin Profile here.

I am the Founder and Performance Director of Cognitive Athlete, a bespoke human performance coaching company, on a mission to lead elite business executives towards obtaining and sustaining optimal results over the long term. If you want more information check out the company page here.

Proven Experience

I have over 20-years of experience working with hundreds of high-performers, from world-class athletes to fortune 500 leaders.

Continued Development

I am passionate about performance; therefore I am continually researching coaching and human performance to best serve my clients.

Unique Approach

My unique learnings from elite sport and business have enabled me to create a performance philosophy to allow my clients to improve and sustain high levels of performance.

Lee's Qualifications

MSc Human Performance – Brunel University, London

Post Grad Strength and Conditioning – St Mary’s University, London

BSc Sport and Coaching Science – Canterbury University

NLP Master practitioner

Accredited Strength and Conditioning Coach – UK STRENGTH AND CONDITIONING ASSOCIATION



Positive Psychiatry and Mental Health


Tulshi Varsani
Tulshi is a highly experienced coach passionate about supporting corporate and sporting clients to enhance their well-being and performance. She applies research-led practices to monitor and test, enabling her clients to achieve long-term growth and development. 
Tulshi was the first Performance Manager and Coach for the 8x World Championship-winning Mercedes AMG Petronas Formula One Team. Her responsibilities included managing the race team performance-testing and training programs, including factory-wide health & wellbeing initiatives. 
Tulshi is also a part of the Board of Advisors for the company LTAD. LTAD create a training pathway for young athletes within strength and conditioning.
Richard Husseiny
Richard is an elite performance coach and has worked with some of the best organizations and athletes in the world. He has worked with Team GB and the Chinese Olympic Team. Richard supports people in finding their purpose in life and impacting behaviour change to improve performance.

BSc Sport and Coaching Science

Canterbury University

MSc Human Performance
Brunel University
Post Grad Strength and Conditioning
St Mary University
Accredited Strength and Conditioning Coach
UK Strength and Conditioning Association Conditioning
TPI Level One Golf Performance
Adaptive Leadership & Flow Fundamentals
Flow Genome Project
NLP For Sports Performance
Inside Performance